February 7, 2006

  • Upcoming Sprite Promo

    I wanted to give everyone a heads up on a new month-long promo we’re starting later this week.

    Sprite approached us last month
    about a new website they’re launching with the NBA. Basically,
    you can map your profile pic onto an NBA player and watch yourself dunk
    in virtual reality. For some of us (e.g. me), it’s the closest
    we’ll ever come to dunking.


    Sprite’s a huge advertiser, and this sounded like a pretty cool
    promo. After much discussion, we agreed to put a dunking icon
    next to the comment pics (you can see an example on the right).
    Once you click on the dunk icon, you’ll be a few clicks away from dunking
    in virtual reality!

    Since this is a fairly immersive promotion, we got Sprite to agree to a few conditions:

    • The dunk icons will ONLY appear on classic users’ pages (Premium and Plus users’ pages will be ad-free like always)
    • Even classic users can hide the dunk icons with one click, by hiding the profile pics next to your comments
    • If you want to hide the dunk icons but still show your profile pics, just install this CSS code in your Look and Feel.

    So in summary: this Sprite promo will start later this week, run for a month, and there are several ways you can opt out.
    If you’d prefer not to participate, please just opt out in one of the
    two ways above! Once the promo launches, I will post a picture of
    me dunking for all to see…

Comments (574)

Post a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *