September 19, 2005

  • PLEASE GIVE US FEEDBACK!

    Advertisers have asked us about every possible ad unit:
    popups, popunders, even spyware.  We always refused to even
    consider it – they’re just too intrusive and disgusting . For the past five years, we’ve relied on the trusty ol’ banner ad to keep our site free (please see the top of my page).

    But lately, we’ve lost a bunch of ad deals because many of our advertisers aren’t even making banners anymore!  Instead, they’re using Leaders (aka Leaderboards) – the ad units you can see on our front, blogring, and metro pages
    Leaders are a bit bigger, and have become the new standard for web
    advertising.  Our lack of leaders has been killin’ us in
    advertising deals.  After we lost the third big ad deal in a row,
    we finally had to face the inevitable: a possible switch from banners to leaders.

    We asked our designers to mockup some pages with Leaders, and
    showed
    them around a bit.  We were surprised that a lot of people didn’t
    even
    notice the change in ads?!  So we thought we’d share the mockups
    with you, and get your take. Our first mockup is pretty
    barebones, while the second two are a bit more Xanga-y.  Could you
    take a look and let us know: are these ok?  Which one do you like
    the most?

    UPDATE: Thanks to everyone
    for your feedback.  Option 2 (Xanga Tabs) was the overwhelming
    favorite with 45% of all votes!  Option 3 (Lowkey Tabs) came in
    second with 33% of the vote, while Option 1 (Barebones) came in dead
    last with only 22%.  Ha, the Barebones version was my personal
    fave… which just goes to show you the importance of getting
    feedback.  We will get ready to switch to the most popular version
    (Option 2 – Xanga Tabs), and push it live tomorrow morning. 
    Thanks to everyone for commenting and voting!


    UPDATE 2: You can see the new ads on our beta server!

    UPDATE 3: The new ads are live!

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